ClickSaw is enabling internet marketers and advertising agencies to develop highly targetable CPV (and other) ad campaigns. It's emphasis on quality software engineering and it's in depth knowledge of the current offerings allows us to build a superb platform for the online marketing crowd that will not only stand out but dominate the CPV industry.
When we first came up with the name we were thinking of a chainsaw -- you know just ripping it up -- like if the internet was a tree the chainsaw would be making the sawdust be clicks flying everywhere -- basically the premiss here is that our company will produce a TON of clicks for our customers ads -- that's the message we are trying to get across.
affiliate marketers, advertising agencies, online publishers -- let me be clear on this -- the target audience is NOT people clicking on ads; it's the people who are buying ad views through our platform -- those are the people we want to attract to our company and impress upon them our image
feel free to get creative
we want our audience (which is primarily online affiliate marketers) to know that we will deliver them vast quantities of really good traffic extremely fast, and our site is built with strong engineering discipline -- not the typical 2nd tier ad network
so to me clicksaw is like a chainsaw just ripping it up and delivering a ton of good traffic -- you don't have to subscribe to the chainsaw metaphor -- that is jut what I think of when I hear it
(good traffic would entail people who are targeted well enough that not only a ton of ads are delivered but they decide to go ahead and click/convert for the ad)
the main thing for this is to go into the website header and on business cards
I know these aren't logo examples but I like the look/feel of sites like forrst.com and heroku.com -- for whatever that is worth; nodejs.org has a nice logo, one example I like is the one found at fastvend.com; but whatever you do -- design for the target audience -- not me -- I'm looking for paying customers -- not a boost to my own ego
it for sure needs to be professional but it can also have some elements of 'kicking ass' -- just to let the user know they are about to experience some life changing ad campaigns
I guess I shouldn't have to tell you all this should be in vector format -- that's a def. must