I am a marketing professional with 12 years of experience in the technology field (specifically, software). For the past year I've focused on social media marketing and I am now in the process of launching a website focused on helping educate people/companies about social media.
The goal of the website is two-fold. First, to be a resource of information about social media. The site will have links to relevant articles, reviews of social media companies and tools, a blog, etc. Secondly, the site should position me as an experienced and knowledgeable practitioner of social media marketing. I do consulting work, so the site will be used to market my consulting services and knowledge of the space.
The site will leverage a variety of web 2.0 technologies (i.e. blogs, video players, RSS Feeds, widgets, podcasts, etc.) in helping to promote and share content.
As for the name "Community Butter," as many people know who have had roommates, frequently in the kitchen there were "community" items shared by all housemates - butter typically being one of them. So, "Community Butter" seemed an appropriate name for a website geared towards the sharing of information, content, insights, etc. While I want to have a fun, creative logo, I don't want a fraternity/college look and feel for the brand. I am looking for a balance between fun and professional.
The primary target audience will be professionals who are either interested in learning more about the social media space (this could be marketing, sales, operations, C-level execs, etc.) or other social media marketers who simply want to keep an eye on others in the industry
The secondary audience is really anybody interested social media.
I am looking for a logo that includes both the name ("Community Butter") as well as a logomark. I don't have any preconceived notions about font - so I'm open to anything. In regards to the logo mark, obviously the name conjures up an image of butter - so I'm definitely open to including that image or similar visual representation in the design. But if you have other ideas I'm absolutely open to them. This is the first run at developing a logo, so I'm looking to the creative community to come up with ideas. I don't want anything too "out there", but in the same respect nothing too boring or straight forward.
As for deliverables, please provide the following:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)