New company logo for software company

Down To One Technologies

Down To One (D21) is a small software company that provides software/web applications, web design, and custom programming. Our motto is "We help you get your choices down to one" - essentially helping our customers navigate through all the hurdles involved in any given project.

We're laid back but highly dedicated (your typical geeks) - we pride ourselves on delivering high-quality work/solutions... we're not flashy and we like to let our work speak for us. Jeans and t-shirt mentality ... but (and you knew this was coming) we are professional and some of our clients include HP and Microsoft... so we can't adopt a Ben and Jerry's logo... although, we are partial to their ice cream!

So, after all that - what are we looking for? Simple design that conveys the idea of "Down to One" - something that transfers well between print and web. As for color... nothing gaudy - something that says "Tech" but not "Trekkie" (if you catch my meaning).

Once we have a logo - we will also be designing a new web site around it (our current site is simply horrible.... and I mean "Coyote ugly"...) - so, if we like your logo, there's a good chance we might consider you for the web design. We also have some product logos we need done...

I hope that's enough to clue you into who and what we are...

This is a brand-new logo that will be our primary identity. Our audience will range from Fortune 50 to small "Mom and Pop" operations.

Simple, elegant, not flashy, not overly complex (I guess that's another way of saying simple, right?), something that will look good on the web, open to most colors - just nothing flourescent please!

If you opt for something like a 3-d design, please just make sure it can be flattened to 2-d for print (we want to use our logo on invoices and stuff like that).