123 Lentes de Contacto
We are a young company that seeks new way to do simple stuff. We like to be different and we believe we can change the world by thinking. We like to solve problems and we like to think every day about thing that can improve our world. (Did you knew that you can reduce stomach diseases in a country by 50% just buy washing your hands). This project has only one goal, become the number one contact lens supplier in Mexico and Latin America.
Our target is basically contact lens users.
Our target segment is men and women between 20 and 45 that are in the university or grad school. They are successful and busy; searching for contacts is not what they want. Our target audience uses Google and aren’t scare of new ideas, they like them.
We want costumers that know what they want, and by that I assume that they know their prescription and brand. Although new users shall come with the correct communication and design.
This is a new project and we don’t have any past material. Please be creative! There are some rules or guideless
The logo has to be cool. (For a 20 year old surfer and for 46 year old royalty uptight British minister)
Simplicity is important has to be clear like our brand 123 Lentes de Contacto (123ContactLens), we design a very complex business model let’s make it easy to our customers.
I believe unexpectedness catches attention, I want everyone to see! But be respectful we don’t like loudness.
Also let’s try to be concrete express what we do in our design.
We need people to believe in us in our project so is very important to have credibility; I think we can achieve that by having a logo nice and neat. Think about the assumption, you are a teacher and have 2 students 1- Nice and Neat 2-Nice and Smelly you assume that the neat one is more responsible. We like to stick to the basics we are creative but neat.
Let’s bring emotion to our designs I would like to be the solution to their contact lens problems.
We are trying to prove that design is important even for little things and that’s why we believe a great design can and must be a competitive advantage, we believe in first impressions.