Leveraging the power of Facebook, we are launching a new company at SecretCity.com that helps people share about and discover new gems in their own cities. By cultivating a sense of community around sharing and discovery, we hope to help lend a hand in re-vitalizing how people approach the city. So this project is about exploration, discovery, and learning. To get a taste of this, check out http://facebook.com/secretDC. This is one of our top pages
The ultimate target audience is the educated, 21-45 y/o set that is interested in getting out and about. These are the guys who have Lonely Planet books on their shelves alongside a few plants. These aren't typically the hipsters in the city, but rather the ones who bounce between the occasional show, happy hour, and nice restaurant.
We've received some cool submissions so far. The one's we like have a sense of 'discovery' to them (a key hole, subtle shading, etc.) and involve either silhouettes of the city and/or people. Some of the brand/emotional elements we are looking for draw on:
1. Wizard of Oz or Secret Garden type exploration (color, roads, friends, etc.)
2. A vibrant city/buildings.
3. Strong serif text like Bookman Old Style, etc.
Ultimately we are looking for something where the 'city' can be captured in a small image and the words themselves fit well alongside them. Feel free to experiment with color.
Requirements: WIll need both black and white versions of the logo. Vector graphics. Ability to have the city name added in a way that fits with the logo.
Post questions in the comments if you have them. The winning design will have the feel of a lonely planet with a bit more flair.