PLEASE IGNORE the unhappily chosen contest title. Many thanks.
1. DESIGN BRIEF
The name of the business is: “INFORMATION AESTHETICS.”
The business is an information design agency, i.e. information
graphic, data visualization and presentation design.
The logo should have a PREMIUM vibe.
The logo should have a simple and clean accompanying IMAGE.
The logo should be a FLAT design. No 3D elements or shadowing
destroying the main presence of the logo.
The logo should have flat, clear and easy to read words (on a screen
or printed anywhere).
The words/font are more important than the image.
The logo should look good on both a black or white background.
A. THE WORDS
The words/font should be BLACK.
The letters should all be capital.
B. THE IMAGE
The image should be in BLACK (or shades of) and WHITE with a (darker)
The image should be a simple graphic that includes the letters “I”
Here is a reference file of the kind of LOOK and VIBE that the logo
should have: http://brunosuzano.foliohd.com/view/4m0#eApM.