Como Adrian Whitford começou a jornada do(a) design de logotipos
Nome da empresa
Infectious Diseases Business Unit
I've recently formed within Johnson and Johnson in the UK, a team of people which will bring to market innovative new medicines for helping people across the UK with HIV and Hepatitis C. We pride ourselves on helping both patients diagnosed with HIV or Hepatitis C and their physicians have access to innovative new treatments which can transform their lives. We are a multidisciplinary team of doctors, pharmacists, market researchers, marketers, digita / social media strategists and sales people who all have a key role to play in ensuring the future success of our business. We like to look for innovative opportunities (hence using this service) and new ways to further grow our business by providing solutions which our physcians and patients actually want. For a big company we are a small, nimble, customer-focussed group of 20 people who do our best to put the needs of our patients at the heart of everything we do.
Conte para a gente quem é você e quem é seu público alvo
Our target audience will be other employees within Johnson and Johnson(similar mix of people to those in our team), agencies with whom we work, and also potentially the patients, phsycians, pharmacists, nurses and other healthcare professionals with whom we discuss our products and servcies
I'm looking for a logo that represents our business unit.
It needs to be something which is easy to use as an email signature as well as on websites and possibly printed media.
Ideally it would be good to have a logo which captures the therapy areas in which we work and the values of innovation and / or customer focus which guides how we work.
Have fun, we're not your typical conservative Brits!