Como LawHawk começou a jornada do(a) design de logotipos
Como você é conhecido?
Qual é o slogan da sua empresa?
I would like to consider "Law@Speed" and"Making law fast, fun and affordable", though they don't necessarily need to be part of the logo if it doesn't look good. I'd like to see it with and without.
Conte para a gente quem é você e quem é seu público alvo
LawHawk uses document automation technology to create high quality legal documents. Our aim is to make law fast, fun and affordable.
The primary target audience is lawyers who can use the documents to provide service to their own clients, but it could extend to the wider public as end users.
We plan to market it as the fastest way for lawyers to develop great legal documents.
Another tagline we are experimenting with is "Law@Speed".
Qual o segmento que sua empresa está mais relacionado?
Quais as cores que você quer ver no seu design?
Outras solicitações de cor
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
There's an interesting balance to be struck between LawHawk as a disruptive, entirely digital/online service that is very fast (hours of traditional work reduced to minutes) needing to speak to a very traditional market of lawyers, many of whom will be older, conservative men who will need to perceive underlying quality and rigor as well as speed. I like the Hawk as part of the brand as it is not mechanistic, but it is fast, graceful and a bit dangerous. I'm not sure how that can be reconciled with an all online/technology service. There is more information about LawHawk on http://www.LawHawk.net.nz.
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