Como bpascowitch começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
Yubb is a mashup of "yield" and "hub", a "hub" of yields and investments. It enables people to monitor their various investments in financial markets, connect themselves to other investors and easily find investment opportunities.
As for the target audience, Yubb focus on non-professional investors and people interested in investing money in the Brazilian financial markets. As early adopters, Yubb is focusing on lawyers, accountants, business people, executives, entrepreneurs and others who already invest their money.
Target industry: financial services, investments.
Qual o segmento que sua empresa está mais relacionado?
Contabilidade e financeiro
Tipos de logotipo para explorar
Marca figurativa abstrata
Marca figurativa simples
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
More details on the values that the logo should communicate: YOUNG (30-35 years old) but without being inexperienced (on the contrary, it should communicate EXPERIENCE and deep KNOWLEDGE about investments) -- Yubb must be seen as young, fast and DYNAMIC enough to rapidly and effectively find investment opportunities without wasting time; it should hold a lot of confidence (but in a humble way, without being arrogant, so as to be accessible not only to already investors but also to people willing to invest their money for the first time).
Customers should feel the following when in contact with Yubb: safety, confidence, independence, courage, freedom and secure.
The brand's archetype is "explorer", so it's important that the logo conveys the idea of people exploring new investment opportunities they had never heard of, discovering an endless amount of investment opportunities to better invest their money, a very "non-conformist" approach towards the investment practice.
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Divulgação no blog
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