Como sima começou a jornada do(a) design de logotipos
Nome da empresa
Rogue Paper (www.roguepaper.com - just a placeholder)
we like to think of ourselves as a digital workshop. we provide digital solutions for consumer brands and businesses. everything from iphone app development to social marketing campaigns. the partners of this company are two women. rogue paper is suppose to be a pun. paper is the least digital thing out there. so rogue paper represents paper gone digital - mobile, online, and social. get it? hope so! workshop also sounds old school - which we like, bc that's exactly what we are not.
Conte para a gente quem é você e quem é seu público alvo
our target audience is brand managers and business geeks. so we want to be cool/fresh/fun - but not too cool, bc they might not get it. but cool enough that they want to work with us - bc that's why they hire us after all - to be what they are not.
we would like to see logos that use black/grey/white with a touch of red. that's the palette that we've been working with.
feel free to ask questions and seek more direction. i'm hesitant to write too much bc i don't want to hinder creative freedom. i do think we are into simple lines and were thinking something that reminds us of paper, typewriter, ink - etc. but don't let that limit you.
i've attached 2 mood boards to inspire.
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