The attached PDF show 3 directions we explored. We felt that none of these had nailed it, but there are some good takeaways. We want something closer in voice to Option 1. Something that has a strong voice that can represent the SHEfinds brand: Sassy, fun, fashionable, honest, sarcastic at times, bold, and irreverent.
Option 2 is pretty, but more safe and we would like to steer to something with a stronger voice. Some of the variations using different art elements are interesting, especially the circle.
Option 3 was not liked by our team at all, we do not want a script or handwriting style. Legibility is key at all sizes.
Visually the she and finds should be separated by space, typography, or capitalization, or weight so that this does not read as one word: "shufinds".
We would prefer to have both a vertical stacked and horizontal lockups if possible.
The 2nd and 3rd attachments are our current logo in a stacked and horizontal treatment.
The last 2 attachments are previous logos, we want to see something different from these.