Shelly's will be a sports bar in the Soulard neighborhood in St Louis.
The Soulard area is a historic French district (mid 1800s victorian)
that is the nightlife and partying center of St. Louis. Soulard hosts
the second largest Mardi Gras celebration in the country.
Shelly's will be located in a 1860 vintage brick victorian building
with New Orleans style balcony. We are in the heart of Soulard. The
bar will be sexy but classy. We will have a "good time" party
atmosphere. We will have attractive outgoing flirty servers. Many flat
screen TVA for sports. We will do some live music. The Interior
features a large classic wood bar and lots of exposed brick and rich
wood. Drinks and food will be moderately priced. We are aiming at
business and working guys during the day and a fun crowd at night.
Target age range is 35-65.
We feature attractive outgoing flirty servers. I would like to see
some designs that convey a sexy look (without being sleezy or tacky or
making us look like a "strip club" - which we're not) - something that
says flirty, tease, suggestive, provocative. Maybe include some
element(s) like: the form or suggestion of the female body, an
attractive face, lips, high heals, mardi gras beeds, mardi gras mask,
a sly smile, martini glass or similar.
I would also like to see some designs that convey fun and party.
Something that is more wild and/or casual in styling and less "iconic"
and symetrical. Something that's a bit louder and more daring. We want
our bar to be the the place to party in Soulard. Looking for something
that says: fun, wild, up for whatever happens.