Como Winnoh começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
Winnoh is a website designed to help consumers choose a financial advisor to assist them with financial planning or investing their money. Our main tool is a database of financial advisor profiles that consumers can search to find information on an advisor's skills and background. These profiles focus on ensuring that advisors answer questions that consumers need to ask a prospective advisor, as opposed to just being another outlet for a salespitch.
Our target audience is a younger adult demographic (25 to 40 yrs) who are looking for help managing their financial life, but need assistance navigating the murky waters of the banking and financial sectors where transparency and clarity are not always priorities.
Qual o segmento que sua empresa está mais relacionado?
Contabilidade e financeiro
Quais as cores que você quer ver no seu design?
Outras solicitações de cor
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.
Light neutrals: Purity, balance and sophistication.
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
*UPDATE* Please provide a version of any submission in white on a light blue background. Also, we are open to also exploring submissions where an image is incorporated into the letters of the word "Winnoh". See the brand "Harvest" below for an example of what we are referring to.
The brand name "Winnoh" is derived from the english word "winnow" which is an old agricultural term used to describe the use of an air current to separate the valuable grains and seeds from the worthless dirt and chaff after harvesting. This is what we want to do for our customers: help them ignore the information they don't need and focus on the key points that will help them make a good decision.
Logo should flow horizontally to fit into the header space at the top of our website (winnoh.com), with a graphic element that can be used on its own - for example as a social media icon for twitter.
Emphasis should be on clean and simple. Our focus is making things more transparent and easier to understand in an industry where that doesn’t always happen.
Although we are working with the financial sector, we probably are not looking for a logo that incorporates dollar signs ($). We want to emphasize trust, transparency and quality over money and finance.
Nós encontramos alguns concursos semelhantes que você pode gostar