In the early 1900's, a soapbox was a wooden crate / box that someone uses as a platform to stand on -- in the town square, for example -- while giving an impromptu, passionate speech, usually about a political topic. We want to capture that classic idea.
We have uploaded a few images of what an actual soapbox looks like.
Furthermore, we believe in the 1 -> 9-> 90 principle of communications -- that the 1 percent of creators convince the 9 percent of activists who in turn persuade the other 90 percent of the people.
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