I am a young attorney seeking to change my brand from the rather bland "Law Office of ..." styling. I settled on the name in order to convey a scalable focus on the neighborhood themes of my practice areas.
What do I do? I work in the areas of condominium and real estate law, taking some cases outside those areas for the right clients. That means that I work with condo associations as they reform themselves out of disarray, collect overdue fees, or deal with litigation. I also work with unit owners, homebuyers, and sellers, with in all sorts of transactions and for all sorts of problems. Additionally, many of these clients return for miscellaneous legal services - wills, bankruptcy, debt management, landlord issues, etc.
Who are my ideal clients? I'm located in a newly gentrified neighborhood, and consequently I do most work with upwardly-mobile people ages 25-45. Usually, they have never hired an attorney before. Through them, I also do work for the associations and entities they lead or represent. I enjoy this clientele subset because they appreciate the personality of my office and make use of the tech-based advantages I offer.
What makes my office different? My office is much more approachable by first-time legal clients than older offices. With most neighborly disputes, I take a collaborative tone and have had a lot of success with that. I also offer online, cloud-based tools for clients to follow along with their cases in real-time.
What do I need in a logo? I want to present a forward-thinking image that matches the gentrified nature of my neighborhood and captures my main practice areas - condominiums and real estate. Please do NOT incorporate overused legal clichés such as gavels and scales into the design. Capitalization of the business name can vary by design.
The unfinished website is viewable at: