Como myriamy começou a jornada do(a) design de logotipos
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Conte para a gente quem é você e quem é seu público alvo
Mr. Arrested is trademarked brand entity owned by Colten’s List. Mr. Arrested (MrArrested.com) will be used to feed customers searching for criminal legal representation by lawyers to Colten’s List advertisers.
Colten’s List description: ColtensList.com is an advertising portal that allows attorneys to offer discounted rates to gain new clients and clients a choice in what they pay for their needed legal representation.
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Inspiração de design
We want a graphic and text logo to associate brand identity. It needs to be fun/funny, and eye-catching. Mr. Arrested should be focused on the graphic elements. We have preliminarily associated the Mr. Arrested character as an individual in a disguise. A Mustache and handcuffs are strong visuals that could be used, but are not absolute and we are open to ideas. We do want relate that while an arrest is crime related, we do not want it to depict drugs or violence or in any way glorify crime. See some pictures from the Mr. Arrested Instagram account here attached.
Everyone!! The idea behind Mr. Arrested is that he needs to be relatable to everyone. Convey the idea that we all can easily have brushes with the law, and while they may be embarrassing, they are common. Wether its direct or indirect (friends or family), every person may encounter the need of legal representation for being arrested while the presumption of innocence is paramount. Humour and parody can be used to create a personal association of being relatable while being emotionally disconnected from the process.
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