1) The logo MUST be in theme (i.e., substantially similar in width, length, style, typeface, and general direction of the design) with the other logos of the graduate professional schools at Dartmouth. Please note that all these logos are in crest/shield style. Links to the graduate and professional schools can be found here:
Dartmouth Medical School at:
2) The logo should not include words. All letters should go either under, above or on the side the logo where we can use the logo independently (i.e., without words).
3) The founding date of the Graduate Programs should be on the logo. We
were founded in 1960.
4) The features inside should involve the river water wave present in the other three logos as two lines with two peaks, and might involve the current logo with a tree, but does not have to.
5) The logo must be single-color (green and white) in Dartmouth green*. Ultimately we would like to produce it in different colors, sometimes
black and white and sometimes green and white.
*The "official" Dartmouth color is Pantone Matching System (PMS) 349. On the web, it's expressed as #00693E; the CMYK equivalent is C93 M33 Y92 K25. If that's all too technical, the color commonly called "forest green" is the closest equivalent."
6) The logo is to represent Dartmouth as a long-standing and highly respected institution of higher learning. Please read up on Dartmouth history.