PetZen - Keeping your pets blissfully happy
I have always dreamed of working with animals and am now making that dream a reality.
I absolutely adore animals in all shapes and sizes and would love to think all pets are given the love and affection they deserve 24/7.
I am therefore about to start up a pet minding/ dog sitting and walking business in Melbourne, Australia however, my ultimate aim is to open a luxury dog day care centre.
The pet minding service will consist of looking after people’s pets in their own homes whilst they’re on holidays as well as dogs staying at my home when people are on extended vacation.
The day care centre is a retreat for dogs where they can come and socialize/play with other dogs whilst their owners are at work or otherwise occupied. There will be other services at the centre, ie. grooming, hydrobaths, dog massage, training, walking and chill out music during rest time to fit in with the “zen” theme.
A number of pet walking/minding services already exist in my area so I will be targeting an existing market.
My main target market will be pet owners. The pets are not exclusive to dogs as the initial service I'll provide will include feeding and generally looking after all pets in addition to the dog walking.
I would also like to attract business owners in/or affiliated with the pet industry so I can engage in cross marketing and reciprocity. I believe the more businesses I am affiliated with, the more likely my success.
Most of my competitors have a similar look ie. animal cartoon logos in a variety of bright colours. THIS IS NOT WHAT I'M AFTER
I would like to stand out from the competition by offering a more upmarket and exclusive feel so am after something that says luxury and class.
The look and feel I’m after is similar to the following websites:
http://www.muzohotel.com, http://www.soulskin.com.au. http://www.aurorasparetreat.com
I am looking for a logo that is quite abstract so could be an outline of a dog or dog and another animal but please no cartoon pictures. The idea of attached pic could somehow be used but up to your professional opinion here as I'm no designer.
I like strong, bold wording with a modern, chic look and am leaning towards chocolate brown, green (maybe olive or a bright green) and white as the main colour combination but am open to other ideas if the overall look is right. I wish to portray a clean and professional image which will stand out above other pet services. I don’t want frilly or busy. The cleaner the better.
Please provide art in a vector format like that produced by Adobe Photoshop or Adobe Illustrator.