Como kmar.makni começou a jornada do(a) design de logotipos
Como você é conhecido?
WTTC Tourism for Tomorrow Sustainable Tourism Partners
Conte para a gente quem é você e quem é seu público alvo
Our organisation is the World Travel and Tourism Council (WTTC): https://www.wttc.org/
We aim to maximise the inclusive and sustainable growth potential of Travel and Tourism by partnering with Governments, destinations, communities and other stakeholders to drive economic development, create jobs, reduce poverty and foster peace, security and understanding in our world.
Under WTTC stewardship, we have run for 15 years a Sustainable Tourism Awards programme called the Tourism for Tomorrow Awards https://www.wttc.org/tourism-for-to…ow-awards/ which aims to recognise examples of best practice in sustainability from Travel and Tourism across the world.
We now would like to move to a next level by building on the Tourism for Tomorrow programme and creating a bigger initiative called the Sustainable Tourism Partners which recognises (by means of a unique Logo/ Mark) companies committed to and with tangible evidence of sustainability who have also set the ambition to be carbon neutral T&T by 2050.
The aim of this initiative is to increase sustainable tourism practices within Travel and Tourism and raise awareness of those practices and progress with consumers and governments and create a movement towards a carbon neutral T&T by 2050.
We would like to engage with a wider community and create a network recognisable through the Logo you will design. The Logo is the recognition that they are a WTTC sustainable tourism partner which has what it takes to be part of the sustainable tourism community.
We would like the Logo to be THE Globally recognised mark of sustainable Travel and Tourism (similar to the concept of the “Fair Trade” https://www.fairtrade.org.uk/). We want it to be simple, recognisable and globally relevant (similar to the WWF panda https://www.wwf.org.uk/ for example which became an icon)
Qual o segmento que sua empresa está mais relacionado?
Viagens e hotéis
Quais as cores que você quer ver no seu design?
Outras solicitações de cor
I have just amended the colors to add green but I had to remove grey although I like it because I couldn't pick more than 3 palettes but we are quite flexible with the colours as long as the concept is there and that there is soft colours
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
In terms of the design, we liked the design of the butterfly logo of the positive luxury brand https://www.positiveluxury.com/
We would very much like to have something similar, relevant to our brief above.
Destaque na lista
Divulgação no blog
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