Executive Cigar Club, executivecigarclub.com
We are a subscription based cigar club. Meaning members pay recurring monthly or annually to get a hand-picked selection of fine cigars every month. We set ourselves far apart from our competition in our expertise, care, and planning we put into each month's roll out. We really do what we do because we have a passion for all things cigar, and we believe it comes across the footlights. We know the world of cigars can be confusing, and not everyone has the time to be a connoisseur, however that shouldn't keep someone from enjoying the best that there is out there.
Our target audience is a busy upper class or above executive. These buyers are looking for something that exudes luxury and exclusiveness, packaged in a simplicity that won't be time consuming for them.
Our logo should be luxurious, lead to our site http://www.executivecigarclub.com and capture our ethos of expert advice and only the best cigars. What separates us from the rest of the pack is our expertise, if that can be at all hinted at it would be awesome. At the end of the day though this is a pretty interpretable project, and I look forward to seeing a wide gambit of ideas.