We have historically used an "artist's paper and charcoal" motif for our design, but are open to going much more modern and minimalist, perhaps just with touches of the charcoal/pencil here and there. I don't see us straying too far from the white/cream/charcoal/black colorset, but an accent color could be very useful.
Clear contrast matters; all colors should be dark/vivid enough that they can pass the WCAG contrast test if placed on a pure white background: http://webaim.org/resources/contrastchecker/
For the logo, I am looking for a clean, simple logo, perhaps incorporating the "L" in "Line of action" as a line like the ones seen here:
I do not have a preference on capitalization. LINE OF ACTION, line of action, Line of Action, etc. are all acceptable logo choices.
A typographic logo would be acceptable. Please avoid heavily illustrated logos. If there's to be a mark, the simpler and cleaner the better.
For an interview I did about the history of the site, see this link: http://artists.pixelovely.com/an-in…-the-site/
When suggesting fonts for the brand, I like Google Fonts for their ease of use and widespread availability/the fact so many of them are already cached for so many people. The logo does not have to stick to this guidelines, however. Just so long as the other typography marries happily with the logo.
I am hoping to work with the winning designer to also pick
* A palette of 3 to 6 brand colors (Mostly probably blacks, greys, maybe creams, but an accent color or two would be good)
* A choice of two google fonts, or one google font and one common font, to use for our typography, so the site doesn't fight your beautiful logo