Concurso concluído

Design the Logo for a New Pet Food brand in the UK

Neilos precisava de um novo design de logo e criou um concurso na 99designs.

Um vencedor foi selecionado entre 157 designs enviados por 50 designers freelancers.

157
entradas
50
designers
1
vencedor

Como Neilos começou a jornada do(a) design de logotipos

Nome da empresa

Everydog complete

Visão geral

We are a new start up comprised of three individuals who have spotted an innovative business opportunity within the UK petfood market to make some money.

Matt - he's the idea's man and also the major shareholder - he already makes a very tasty budget chocolate product - check out his website - http://www.sweetdreamsltd.co.uk/

John - he's the dreamer but is also very good at making things and getting stuff done - he already sells fish food - check out his website - http://www.nishikoi.com/

Neil - I'm an e-marketing consultant by day, and in this team the creative one who can make stuff happen.

We all believe in quality and value for money, and want to create and launch a new brand in the petfood market which delivers on both. We feel that with our unique business model we have the potential to succeed not just in the UK market but on a global scale.

Conte para a gente quem é você e quem é seu público alvo

The UK dry complete dog food market is worth around half a billion pounds per year and can be segmented as below:

1. Premium brand medicated food – Eukanuba, Science Plan, Purina Pro Plan
2. Premium branded – Bakers Complete
3. Value branded – Wagg
4. Budget unbranded – various
5. Working dog – Dr Johns by Gilpa

We are targeting segments 3, 4, 5, initially retailing the product in 15kg bags throughout the UK through independent pet shops, bulk food retailers and garden centres/farm shops.

Target Customers:
Working dog owners – buying in bulk, seeking quality & value for money - not sensitive to branding expressing quality and value
Price driven – Domestic dog owners ‘My dogs will eat anything I want the cheapest possible’ - likely to be sensitive to simple branding expressing value
Bargain Hunters – Savvy domestic dog owners who know dogs & appreciate quality but will shop around for the best deal - likely to be sensitive to attractive branding expressing quality

In the UK working dog food (gun dogs, racing dogs, farm dogs etc..) does not carry any VAT (17.5% tax) and hence is popular with ordinary owners seeking to save a little money. Therefore although we are planning to label the food working dog we also want to appeal to non working dog owners as well.

Requisitos

Whilst it would be possible to retail the product unbranded within the budget market segment we feel there is an opportunity to build a brand offering no nonsense good quality food at a very affordable price.
The brand name will be “Everydog Complete” which used along with a communication strategy based on the brand values we feel will appeal to our target consumers.
The packaging will be simple but clear differentiating the product within this market segment.

For the logo please see the attached brand framework document which has a mood board and some direction for how we would like the logo/packaging to look.

The logo must include the wording "Everydog complete" and this logo should be distinctive and eye catching yet simple and honest, conveying both the brand values and the brand personality (see attached brand framework).

Two or three colours would be ideal.

Please be creative and bring in some nice bold design.

We don't want stuff that is too fussy, fancy or twee. Anything that resembles clipart is a no no.

Dog imagery would be good, although more symbolic than cartoon like.

Pacote personalizado

US$295

Destaques pagos

  • Destaque na lista

Destaques grátis

  • Concurso aberto
  • Rápidos

Arquivos Finais

AI
EPS
PDF
PNG
JPG

Nós encontramos alguns concursos semelhantes que você pode gostar

US$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design por beklitos design por beklitos design por beklitos
101
entries
24
designers
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design por suketi art.. design por heaven.wr design por gopal lv
154
entries
43
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design por gcsgcs design por A R I A L studios™ design por andjusticeall
65
entries
15
designers
US$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design por A creations® design por 13MartaDP design por Artwild
330
entries
90
designers
US$499
Not Trump supporters...
design por aeperi design por aeperi design por elis nawati
16
entries
5
designers
US$299
Auto detailing on demand...
design por bentosgatos design por bentosgatos design por bentosgatos
47
entries
15
designers

Nós guardamos um lugar para o seu concurso de design de logotipos.

Comece agora mesmo
US$888
We are rubber / silicone wedding band company. We make wedding rings for those with an active lifestyle...
design por heema design por heema design por cre8ivedepot
312
entries
84
designers
CA$399
We give our clients advice to live a happier & healthier life...
design por double hand design por morry design por csoki
52
entries
15
designers
AU$399
Land and engineering surveying land developers,architects,construction...
design por afirst99 design por sabarsubur design por afirst99
58
entries
11
designers
AU$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design por Enola design por VitoVitorino design por VitoVitorino
103
entries
20
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design por Addictive Ads design por Addictive Ads design por Addictive Ads
149
entries
32
designers
US$499
We are a virtual reality gaming studio....
design por Sam Ruijter design por Anut Bigger design por Sam Ruijter
69
entries
23
designers