There are two groups in our target audience...
1. Elderly people - this could range from everyday retired folks through to old-age pensioners, and may even include members of the family/community that currently look after them
2. Disabled people = very big range there but more toward people that need assisted living, and may include carers for people with disabilities
Personally, I'm currently liking designs that incorporate interesting graphic symbols that relate to the brand name.
I think the style I'm looking for is called: hidden symbolism
I'd like to see some thought go into taking the brand name and creating a symbol from it. That is, it would be nice for a symboliam logo that is recognisably related to the brand name.
Try to think beyond the letters. i.e. try not to be tempted just to drop LG down and start playing with it. I'm more interested in the graphic element first, not so much the letters.
Lastly, please don't just drop in some sort of random unrelated image/picture on top of the text for the brand name.