We are a web ecommerce platform that hosts and designs web ecommerce sites for small businesses and ebay powersellers. We derived our name from a take on the theme "beatnik", and want a hip, casual feel to our logo.
Our logo should reflect that our primary business is ecommerce web sites, but also that we are hip and fun, it could even have a beatnik in the logo if that works out graphically.
We own a bunch of other domains, such as lovenik, tvnik, movienik, foodienik, babynik which at some point we would like to use as web properties and would like to have a single design "character" (like a beatnik for example) that would be carried across all of the themes. Right now we are only doing the logo for Storenik however.
Our target audience is small web shopping sites that are either already up and running or small stores and ebay powersellers that want to hire consultant to do their web ecommerce shopping site. A lot of our stores will be hip, young people selling things that they are passionate about. We have a lot of artists signed up for our platform as well.
We are looking for a modern, hip logo with a central character (a beatnik most likely) that we will be able to carry forward to our other domains in the future. The logo should get across that we are an ecommerce company and that we are hip and fun and easy to use.
I have some lettering that I like as a place holder on our main domain page.
that should give you an idea of the feel I want in lettering and overall style.