Bright Light Yoga - Creative Brief
Logo and Brand Guidelines Design
Bright Light Yoga is a new yoga brand which has positions itself within the modern yoga schools with a Hatha yoga heritage which acknowledges the rise of today’s yoga school branches from ancient Indian yoga practice and brings this knowledge into a modern accessible format. Bright Light Yoga started as a 6:00 am class every week at Bondi Beach with a bunch of mates practicing before work or surfing, as the sun rises.
Bright Light Yoga Mission:
To teach and inspire personal development through a movement and meditation practice for individuals, groups and events.
Bright Light Yoga Vision:
Empower people to discover themselves through yoga and ultimately improve lives.
Men and Women from young to old who want to practice yoga to become athletic, calm, centred and full of positive spirit.
Design a logo, fonts, colours for Bright Light Yoga which can be used in print and digital including social and broadcast.The logo may be used on business cards, social sites, chalkboard, projection or video and I need to see a coolour and black and white version.
Just remember that we are in a digital age so it is imperative that any font usage will transfer to fb/ youtube/ pinterest which use small icons.
Keep it simple but interesting.
I have created a Pinterest reference and mood board see below.
-Note the colours of the page as a whole, I would like this feeling in the brand.
- If someone can simplify and interpret the sybol for Surya Yantra then this might work but avoid the 6 pointed star.
-My background is martial arts which was born from yoga and the shaolin monks, I want the brand to speak to these roots.
- Most importantly the logo must talk to the brand mission and vision.
- Avoid the obvious stuff you see in other yoga logos
- Please avoid lotus flowers, silhouettes of yoga poses are also not interesting.