Como Matt Bell começou a jornada do(a) design de logotipos
Nome da empresa
We are a boutique SAWMILLING company that offers a unique range of services that are part of a more important process: Valuing Carbon. This one phrase captures the essence of our business.
Our process starts with the collection of salvaged logs that would have otherwise been wasted and turning them into something useful and/or unique. These products can include everything from timber ready for use in construction and architectural features to fine furniture.
By doing this, we are saving carbon from being released back into the environment and thus, are carbon positive, as these trees would be either be burnt off or turned into wood chips.
We are based east of Melbourne, Victoria, Australia and we recover material Australia-wide.
Conte para a gente quem é você e quem é seu público alvo
We are targeting people who have trees that require removal but who don't want to see them go to waste. These people can range from private land owners right up to local shires, parks services and government departments.
These might also include people who want something specific made out of their tree.
We require a logo that will be used in a large variety of ways. In this logo, we would like to demonstrate the concept of what our company is about.
Being related to trees and the environment, shades of green (suggest only 2-3max) should be used in our logo. This logo will be used on light backgrounds including documents, vehicles and signage and dark backgrounds including other print materials, navy blue (dark) work shirts. The logo will also need to be reproduced in Grayscale and Black/White for use on Faxes and high visibility clothing (flourescent yellow)
In terms of depicting what Sawnrite is about, we would like to avoid logos that show trees being cut down. We are more focused on producing something valuable from trees that have been cut down. A logo that depicts our process without being to complicated would be ideal.
Please find a dot point list of our firm requirements below:
- A clean and professional design
- Clearly shows the name "Sawnrite" in an easy-to-read font and colour
- The text 'Valuing Carbon' also in an easy-to-read font which will compliment the main Logo but can also be omitted without disrupting the design.
- A graphical part which symbolizes our process and/or our committment to 'Valuing Carbon' which can be used independently from the main logo. This needs to show that we are a SAWMILLING company but an environmentally-friendly one. Please NO MORE LEAVES!!!!
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