Como Blotner começou a jornada do(a) design de logotipos
Nome da empresa
‘Fast At Forty’
The CEO, A Professional Triathlete, created ‘Fast At Forty’ to
encourage, help and show women that you can be competitive at and past 40.
Fast At Forty will not be limited to triathlon but will be more focused
toward endurance sports. Some of the experts are recognized in the
following fields: running, swimming, biking, strength and conditioning,
mental aspects, nutrition.
Conte para a gente quem é você e quem é seu público alvo
This is targeting amateurs and should be more towards athletic development (but not world class)
Women, Endurance Athletes, women in their forties
Top 3 three things we would like to communicate to your
audience through your logo?
Feminine, Athletic, Motivational
The logo should be easy to read and should look good in all media (i.e. – web, clothing, print)
Style: Feminine, Simple, Colorful (2 – 4 colors), playful, modern, sporty
Styles of Logos that I like: I do not want a big or very detailed logo. I am looking for a simple but informative design.
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