Designing a Logo For Venture Firm Targeting Company Founders Not Investors

Trestle

Design Brief:

We are a venture capital firm that focuses on helping software companies that sell to businesses (SaaS Companies). The name of our firm is Trestle.

A Trestle is a short name for a Trestle Bridge, which is a bridge composed of a number of short spans supported by a trestle frame. If you do a search, you can see what a trestle bridge looks like.

The logo should visually show a bridge that is well supported. It should not be too complex — it should be something that you can look at and draw with less than a dozen lines (ideally 4 or 5 lines). It should evoke a bridge to something better, which can be done by showing a vertical diagonal direction (i.e. up and to the right) or something at the end of the bridge, or possibly the bridge disappearing into the distance.

This is not a consumer company, so we are not looking for something that does too much; the primary audience will be startup founders.