A small studio located in an exclusive neighborhood in Austin, Texas. We provide personal training, pilates, and group training to people from all walks of life with an emphasis on service, value and measurable results.
We integrate functional resistance training, pilates, and traditional fitness techniques—our approach to fitness is holistic in nature and geared towards optimizing health, performance, and fitness. We approach each relationship (with existing and new clients) as a long-term partnership—we offer the necessary guidance, framework and tools which enable individuals to succeed and maximize their potential.
In an industry where fads, high-turnover, and impersonal “meat markets” are the norm—we set ourselves apart in terms of quality, results, and a long-term approach-- the average client-trainer relationship for us is 15 years.
The two principals have collectively been in the industry for over 30 years. The principal personal trainer has worked in the community for over 20 years and has a vast network and name recognition (Kai) which is why we chose to incorporate his name into the name of the business.
Our vision is to appeal equally to professionals, executives, retirees, students, elite athletes, housewives, or post-rehab patients— basically, people from all walks of life.
While we do have each demographic represented among our clientele, the reality is that our “average” client is: upper-class, well educated, and between 45-65 years old. The majority of our clients are committed to improving and maintaining their health and fitness for the short and long term. We are one of many personal training studios in the area, however, they come to us because of the high quality of service, training, and positive environment we provide.
One of our goals is to have a more diverse demographic (i.e. socioeconomic).
We want a logo that is simple, unique, and relevant to who we are, what we do, and our core values. We want the logo to reflect the “metamorphosis” that the client undergoes through their training with us; quite simply, they ALWAYS leave their sessions feeling better than they did when they arrived.
We would like to see movement in the design, but it must be SIMPLE and contemporary-- (please no stick figures!) We are looking for an iconic image to portray who we are )and not just an interesting way to present our business name)-- i.e., northface, prana, lululemon athletica, apple computers,etc...
Our work product is creative, unique, and customized to the individual client-- strength, integrity, and longevity are the cornerstones of our business and we would love for this to be conveyed in the logo.