Description of the organization and its target audience;
The operating corporate identity name is ELITE LUXE TRAVEL with "ELITE" having a dominance of 60% over the words "Luxe Travel" (40%); potential tag line; Experience The Extraordinary
Our business is exclusive private luxury travel and we act as a Travel Agency for customers based in China with a global perspective. We would like our brand to be homogenous, but we would prefer to stay away from imagery that has tour operator or discount travel or other stereotypical images relating to the industry.
Our competitors are HH Travel and Luxury Link.
We have a serious corporate identity to our company personality that we need to fulfill, but saying that, we also consider ourselves quite progressive and edgy and we have a deep appreciation for those that are skilled in the dark arts of creating clever and stimulating design. We have a background in marketing exclusive and luxury travel services to affluent clients in China, Pacific Rim and North America.
Saying that, we would prefer to avoid any clip-art or logo generators. Chosen fonts should be current, and released for commercial use.
While we are a Canadian based company, our activities are aimed squarely at the Chinese and the Asia Pacific Rim market, so we can take influence form Asian design aesthetics. The Company’s core focus is on presenting exclusive and expensive travel opportunities and selling them into a network of affluent individuals in Asia.
We work with an international network of travel and tour distributors throughout Canada, USA Asia to understand what types of products they need to fill their consumers’ demands. Based on that information we then work with our “circle of influence” network to source specific destinations and travel activities that fit the needs of the market.
The company’s mission is to build and establish “Elite Luxe” as an exclusive luxury brand and we plan to introduce services that will compliment and augment our travel services.
Our vision for a logo is for a clean, classy, professional look, that doesn't pigeonhole into just travel. Our preference for color is black and red but, it also needs to be able to be inverted.