Optimus Health & Fitness
We are a successful and popular not for profit organisation in Australia that provides community services for the general community. We are moving from a traditional to a modern approach/mentality. We have a large youth to middle aged population growing. At times we can have 40 000 people at our events. We have built a large multi purpose centre, of which one level will be a new modern and exciting Gym/Health and Fitness Centre. There are many many Gyms in the area, so it will be very competitive to compete with others who have been around for long. Although people might be inclined to attend our gym becuase we are not for profit, we would rather them register with our Gym becuase we are the best, that is we have the best image, brand, services etc. Hence it is important we begin with an excellent modern logo. The name of the gym is Optimus Health & Fitness. The word "Optimus" means "noble" in latin, we have chosen this word becuase we advocate strong ethics and morals. Although an excellent meaning, however "noble" sounds to boring, so we went with Optimus, which has a lot of positive connotations, such as "noble", "olympics", "optimum", etc. It is a Gym, so people will have the intention to want to improve their fitness, health, develop muscle, get bigger, better, stronger, faster etc. I hope this helps.
The main target audience is 15-45 yr olds living in the west. Although over 45 yr olds may frequent this gym, they will be a minority. It is important the logo appealc to this audience, in that it is modern, but has some nobility to it.
We need a logo that is modern, that will be used on our all signage, clothing, buildings, forms etc etc. It is something that will grow to be recognisable and attractive.
It needs to be modern, simple, but with a lot of meaning.
The main meanings we need to convey through the logo are:
Noble, Optimum (striving for the maximum), health and fitness.
The logo needs to be fresh and although simple, maybe a little wow.
Please feel free to be creative, sometimes you may not be able to capture all the meanings, or somethigns some meanings are suttle or subliminal, that is fine.