I am a nutritionist offering nutrition consultations and advice to clients on a wide range of health topics, such as weight loss, reducing blood pressure, improving energy, fertility and pregnancy, diet etc.
The company is professional and slick, offering high quality advice to professionals. The brand is aspirational; to evoke a sense that you can achieve anything. I want the logo to be clean, simple and and aspirational.
Wide target market but predominantly city / working professionals. I base myself in Devon, by the sea and work in a couple of small local towns but also spend half my week in London, working in the heart of the city where the majority of my clients are.
I am targeting people who want to be in the best of health and need advice on how to get there and for those who are in need for nutritional advice for a variety of health concerns. For many this is weight loss but for others is could be reducing blood pressure, heart disease, digestive problems, anxiety, stress, burn out etc.
Clients generally have a good level of disposable income as they will be paying privately for consultations. Well educated individuals who understand that nutrition is key to health.
I would like the logo to be: slick, simple, professional, elegant, clean,
Would like a professional logo that oozes style, professionalism and health.
Other words to sum up brand: Simple, clean, modern, professional, aspirational, vibrant, energetic, colourful, life giving.
The logo will appear on business cards, stationary, and website, and thus should be legible in various sizes. The logo should be legible in color or black and white.
Other than that please feel free to be creative.