Como Kyle Murphy começou a jornada do(a) design de logotipos
Nome da empresa
This is a redo from a recent successful logo project for the same company. The business model changed for the company and the logos from the first design project don't address the new direction as much as we would like.
"We're the global clearinghouse for green/clean technology."
We bring green/clean technology from all over the world from small inventors and start-ups to universities and large corporations to a central platform where the major stakeholders—academics, entrepreneurs, investors, corporations and governments—can identify and access opportunities (investment, purchasing, jobs, etc.). We went from a community site to a clearinghouse that is facilitating knowledge and technology transfers.
We want a logo that reflects our involvement in the greentech space and shows the exchange/interchange/transfer/connections that happen on our clearinghouse.
Attached is an abbreviated company overview with additional info.
Conte para a gente quem é você e quem é seu público alvo
We are business to business/government/academic targeted. GreenTech encompasses technologies, products, services and business models that deliver benefits to users of equal or greater value than those of conventional alternatives, while limiting the impact on the natural environment and maximizing the efficient and sustainable use of energy, water and other resources; or addresses existing environmental issues. Any professional interested in the greentech technology and business but especially entrepreneurs, inventors, scientists, academic researchers, investors, government agents, and executives.
We're open to ideas, surprise and wow us! The name "OnGreen" should be the dominate feature since we want people to remember it and go to our website. ".com" does not need to be in the logo. The logo should be horizontally oriented so as to not require a large header on each webpage. Green should be the dominate color (open to shade). Our focus is business and professionals, so it should not be overly consumeristic/flashy. We like logos that cary strong symbology. Adobe Illustrator/vector file with fonts identified required from winner.
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