New fishing tackle company needs bold logo

Columbia Custom Tackle

I am a construction company owner who just recently started this fishing tackle company. It has been a dream of mine for a long time to own a tackle company and I am very excited about it. I want this company to represent the higher end of custom fishing tackle.

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My target audience for my fishing tackle is the higher end of the bass fishing market....both professional tournament anglers as well as recreational anglers. We produce high end tackle boxes and lures that are priced for those who don't look at price tag first. A lot of the market will be based in Southern California. I would like the logo to have a slight SoCal feel but nothing too much.....keep in mind that I am kind of a geek from Washington State!

I want the logo to look very nice and be recognizable at first glance. I think a bold logo that's black and white will look best but I am very open to different ideas. My logo will be sublimated on pro fishing jersies that have a ton of sponsors and will be photographed from a distance. I think that simple is better in this case.

REVISION (8-11 @ 7:30 a.m.):

I have changed my mind regarding the black and white. I would like for Columbia to be a thicker shiny orange text with the rest being black.