Como Clicktostart começou a jornada do(a) design de logotipos
Nome da empresa
The Transition Team
I am a web designer - not a graphic designer. My client had a local small town designer take a run at their logo concept for the Transition Team and failed. We are looking for a professional looking production of the concept of someone moving from a too-large house to a smaller home. Client likes the concept of a road being in the logo - however, this version attached looks like a river and the smaller house would naturally be smaller... because it is farther away. So it does not even convey the idea of downsizing.
Conte para a gente quem é você e quem é seu público alvo
The target market is senior citizens who are not ready for the nursing home but their family home is too big. The Transition Team is a couple of real estate agents ( a married couple) with an established presence under remax. They have been in the business for more than 10 years.
Working with a team of businesses, they provide evaluation of needs, packing, selling of extra furniture, moving, unpacking and every other service needed - cleaning, yard work, painting, insurance - that make the move easy and smooth... theyeven take pictures of the curio cabinets to know where to put the knick-knacks and dishes after the move, how to set up the bedside tables.
They are a very caring couple and see this need as their existing clients age.
I have attached the ugly concept. You may diverge from it as inspired but keep in mind: simple, downsizing concept. The colours do not need to be the blue and red - those are the remax colours though.
Client is attached to the idea of the scaled down house (eg a two-storey to a bungalow, a big house to a little house - not the same house large and then small) and a road - but the road needs to actually look like a road if used. Oh - and we don't want to look like a moving company!
This will be used in print format so I will need a vector version for scaling.