Urban Quality Products // Produits Urbains de Qaulite Inc..
Geared towards an English and French customer base. Logo must be bilingual. Established, Canadian food distribution company operating from coast to coast. Sell mostly business to business. This will not be a brand in a supermarket, but rather an identity for a company wanting to focus on healthy, products that consumers under 35 would appreciate. By creating this identity in the logo, potential customers of ours will know just by looking at the logo that we offer trendy products playing on the willingness lately of consumers to be healthier and more conscious of what they put in their body.
Aiming to target consumers in the 35 and under category who will buy from our customers. We are a food and beverage distributor who sells to bars, supermarkets, other distributors, restaurants etc...
These are people who are conscious of what they eat, and don't mind paying a premium for healthy food and beverage. They are a hip, trendy crowd.
Logo hsould convey:
Organic colors - light blues, greens - think fresh water, white snow, clean air... get that image across, while still keeping in mind we are targeting hip, urban dwellers.
Try to get the fact across that we source globally,