I like designs that are clean, friendly and straight-forward.
This is targeting the cell phone market who have disposable income to buy add-on's for their phone. The biggest market will be technology users from teenage to mid-20's.
The logo needs to reduce down easily to 100 square pixels in case this later becomes an iPhone application. Because this website can appeal to an international audience, we'd also like the logo to convey the purpose of the website without relying on the words BetterRingtone.com. And what is the purpose of the website? To allow people to listen to, purchase and post their own original ringtones.