We're Lavita Furniture. We sell great quality, contemporary outdoor and indoor furniture to our customers Australia-wide. We're a young company, run by young people. We're energetic, driven and focused on great quality and great service.
We sell products with a focus on contemporary design. Most of our furniture is usually very cleanly and simply styled with an emphasis on the material (rather than frills and flourishes you'll find on old-fashioned furnishings).
We want to sell the lifestyle as well as the furniture. Its not just about the product, its about how you use it and how it improves you life. Lavita after all is Italian for "The life". Our tagline: "Live the good life" & "Love Life, Love Lavita"
The main style of furniture we sell is outdoor wicker furniture, however we are about to expand our range to include hi-gloss polyurethane furniture (sexier than it sounds).
While these may be two distinct styles of furnishings they are united by our style philosophy: Clean, simple, fresh and light. And of course, we want a logo to reflect this idea.
Visit us on the web to get a better idea
Our customers so far have come in all shapes and sizes. Here are a few archetypes:
1.Young couples decking their house out for the first time.
2.Retirees with more time on their hands to spend lounging around.
3.Young families creating a space for entertaining.
4.Single professionals with an eye for style.
Even though we offer our products at cut-prices, most of our customers come from a higher socioeconomic background. They usually have a disposable income and spare time to spend lounging about. Also, being an online business, its safe to say that our customers know how to use the interweb and are at least somewhat clued-in to the world around them, including the latest trends and styles.
Saying this... we don't necessarily want to target this high end (if we did, we'd put our prices up!). We want to be as accessible to as wide an audience as possible. We don't want a logo that suggest that we're an ooh-la-la, fancy pants, elite furniture retailer. But we don't want it to suggest that we sell cheap, mass market crap. We want a logo that says "Look at this great furniture I got at this great price!'.
To sum up: Fresh, light, bright, clean, modern, young, new.
Our current corporate branding is light grey with orange on a white background. However feel free to experiment with colours. We don't mind a completely fresh start. We brand ourselves as "Lavita", although we'd like to brand ourselves as "Lavita Furniture" A design that allows both is a plus.
We want something that suggests the quality and contemporary styling of our furniture that doesn't suggest we're out of reach to the common man. Vice versa, we're not a budget, mass-market retailer either.
We'd like to incorporate an emblem that is simple, instantly recognisable, and makes an effort to suggest our spirit and ideals.
A sans serif font is preferred. Like our furniture, we want to do away with the frills and flourishes as much as possible.
It has to look great on the web, but also scalable to look good on anything from business card to billboard. It has to look good in greyscale since we print alot of black and white documents.
Simple, limited colour palette. 2 colours is great, although we'll certainly consider anything more adventurous.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)