The New Baby Code: Happy, Healthy Baby Tips for the Modern Mom
I am a stay at home mom, entrepreneur and the creator of an online video series that teaches new mom's how to raise a happy, healthy baby. I currently have a five month old son and have gathered all of the research I have done into a comprehensive program. While pregnant I began to research information about raising a happy, healthy baby and I found that while information existed, it was not well coordinated. My goal is to improve the world by educating new parents on important modern considerations regarding raising a happy, health baby.
This product broadly targets all new parents and pregnant women. I would like to appeal to their need/desire to raise healthy children. They are likely the type of person who conducts online research on topics such as vaccinations, toy safety, 'best' baby products, importance of organic products, and nutrition for their self and their children. They probably want to know how celebrities raise their children since celebrities have access to the best resources.
I have 2 ideas that I like (below) but feel free to be creative if you think of something fun. I want a cartoon graphic that plays off of the words "Baby Code" and "Modern Mom" in the title of the product. I also want the images to represent health so the baby is a little plump and the mom is athletic. The title "TheNewBabyCode.com" should be in the logo. Please no clipart or stock images. I like the type of image on these webpages: http://www.letstalkmotherhood.org/
I would like to model the mom and baby after me and my son. Real simple features are fine. To get an idea of what we look like, please go to my blog:
1. Mom has dark red hair in a pony tail.
2. Baby has dark red curl in the middle of forehead, blue eyes, and healthy belly.
3. Baby should be wearing only cloth diaper with pins
A baby boy at a chalkboard instructing a mom in a classroom. The board would display 'code' such as "x+y = happy; and beneath it a+b=healthy". The mom is sitting at a desk in the classroom.
Another idea is to have mom carrying the baby in a backpack . The baby has a map or guidebook and is pointing off in the distance, showing the mom where to go. The mom should be in more casual clothes like shorts and a tshirt.
The logo will be used on the website (banner) and on print materials.