We are a web based software company. The product we are looking to logo is the softare that runs a hotel. Makes a reservation, checks you in, makes a bill for you, etc.
The name of the software is RoomKey. WE HATE THE CURRENT UGLY LOGO!
We like making software but we suck at designing logos. It's OK to admit your shortcomings...makes you a better person (or so we hear).
Target audience is the people that own or run hotels. Not really for the general pubic....kind of a small audience.
They are all about the look. Most of the people that buy the software are not going to be using it so they need to be attracted to the bright shiney marketing objects. They just hand off the software to their staff after the purchase.
Feel free to be creative. We have no, zero, notta, zilch preconceptions. If we were good at this, we'd do it ourselves.
We would like something nice and clean. Not too cluttered or frilly. Not a whole lotta colours but if you can make it work, go for it.
Take a look at the current logo......and DON'T DO THAT! You can see it on our website at http://www.welcometorsi.com. It's basically the word RoomKey with a squiggly line underneath. Dull and boring and looks old and antiquated.