Here are some words that I want to spring to mind when people see the logo:
Professional, sophisticated, modern, funky
Three design options required:
We would also like an icon element that can stand alone for certain applications (such as a website icon)
Nothing too complicated... keep it bold and simple.
Clean, modern fonts... nothing frilly or script.
Thinking blue but happy to deviate from this. If using the + sign please make sure it is not red or green – to avoid being confused with medical businesses.
The logo will be used everywhere such as website, PowerPoint presentations, stationary, business cards etc., so it must translate well to almost any application, and the winning designer may be enlisted for help in that regard.
Additionally I require all ownership and copyrights with the option to alter colors. Logo will be trademarked.