We're a new startup that intends to provide quality information products in the form of e-books, videos, blogs and subscription services through our Internet site. This quality content will provide tools and knowledge that will help our prospective client small businesses envision, plan, organize, control and secure their businesses and allow them to grow and prosper into big successes. We believe that although there are many great sources of information out there that can help the small business owner, it takes a lot of time, energy, and often times money to locate it, interpret it, and then implement. We believe people will pay for quality information in a concise format at a reasonable cost that they can quickly self-implement.
Our intended target audience is the small business owner who owns and operates his/her business with 20 or less people. We know that this size business represents the overwhelming number of businesses operating in the US, and likely throughout the world. We know they do not have all the major elements of business properly represented, due to their size. And we believe they would appreciate having access to a trusted source of information that can help them quickly access critical tools and knowledge, and apply them for themselves. We will start with the US, but are hoping to grow the business to be global and multi-lingual, so the logo cannot have any words and must be easily identifiable regardless of language.
We are looking for a simple and elegant logo that can be used consistently in everything we produce - our websites, our products, our invoices, our business cards, advertising banners, avatars, etc. etc. Therefore, it needs to be something that will look equally good in a square, circle or elliptical representation. There will be five colors used: purple (#663366), gold (#FFCC00), silver (#999999), black (#000000) and white (#FFFFFF). The primary colors will be purple and gold, with the rest being secondary. Not all colors must be used in the logo itself.
It needs to be transparent so it may be put on a white paper or a colored header. We envision that this may become more critical over time, for as our business grows, we envision the possibility of branding different sub-sites using different color themes to identify different languages or different types of information product classes. It also needs to be scalable so that it can be be manipulated to fit the environment where it is being placed without it becoming distorted.
One possible idea could be a stylized hiker/guide with staff in one hand and open map in other, with mountain stretching up and away. Uses "guide", "map" or "information" and "upward direction" concepts.
We look forward to your creativity.
The files required are:
.ai (CMYK), .jpg and layered .psd (RGB)
Please do not use stock images or clipart.