Como Adam Rhodes começou a jornada do(a) design de logotipos
Nome da empresa
We are an insurance related company. We are dynamic and modern and want a logo to capture a fresh face in an old industry.
Conte para a gente quem é você e quem é seu público alvo
Large public and private companies worldwide
The focus must be solely on the word "Reliance". It needs to represent a shield (insurance), 3 components of our business (Better People, Better Solutions, Better Service) and the fact that our business renews each year. A competition was run earlier this year. A copy of the last winning design is attached. We like the colours on this design and the modern look but need to be able to use the logo for other companies in our group that operate in other countries as well so don't want any focus on the word "Australian". We also want the logo to be in 3 parts that make the shape of a shield but also represents our global reach and the renewable nature of our business.
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