Como marieswift começou a jornada do(a) design de logotipos
Como você é conhecido?
Guardian Financial Partners
Qual é o slogan da sua empresa?
Preserving Your Assets Protecting Your Lifestyle
Conte para a gente quem é você e quem é seu público alvo
- Personal Financial Planning
- Professional Asset Management
- Fiduciary Investment Advice
Qual o segmento que sua empresa está mais relacionado?
Contabilidade e financeiro
Quais as cores que você quer ver no seu design?
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
The look is clean and conservative. While we don't want something as representational as a crown in our logo design, this has the feel of a professional business logo.
This has the feel of a trustworthy business. Guardian Financial Partners needs to look and feel like a trustworthy business as it will be investing people's hard-earned money for their retirement years.
Traditional fonts and colors. Conservative. Clean. Trustworthy.
This one is a little more modern if font and color than I was first envisioning when I came into the 99 Designs system but Guardian Financial Partners might like seeing something more modern in font style, just to compare and consider against the more traditional fonts. We do NOT want a representational hand holding something in the Guardian logo (the brand mark needs to be more sophisticated than that).
Nice footprint. Clean. Nice brand mark communicates a reason you want to be outdoors on a patio.
We want to suggest protection without going to the traditional guardian images. This means we do not want to see any shields, guardian angels, hands cupping people, etc. – the company icon needs to be more sophisticated than that. However, here are some stock images that COULD be used to get you inspired – for instance, eliminating the “heads” and using the concept of shape/shapes surrounding another shape.
To get going you could:
- Remove the heads, replace the heart with another shape/swoosh – in #1
- Remove heads, move the green shape up within the frame of the orange and blue shapes – in #2
- Remove green/orange heads, make the green/orange frame a single color (blue or gray), with the interior shape (including the head) the 2nd logo color – in #3
- While we don’t explicitly want hands/people in the logo, this is just another sample to help with the development of the brand mark … how could something like this be made more sophisticated? – see #4
Combination of serif and sans serif
- Serif for the name; sans serif for the tag line – couple of font choices
- You can also try sans serif for the name, serif for the tag line, but given that it’s a long tag line, we think the first option might be a better way to go
We want to **suggest** protection without going to the traditional guardian images. This means we do not want to see any representational guards, knights, shields, guardian angels, hands cupping people, etc. – the company icon needs to be more sophisticated than that.
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