Como JennMcLean começou a jornada do(a) design de logotipos
Nome da empresa
Healing With The Masters
I am an author (The Big Book of YOU, http://www.bigbookofyou.com) healer, entrepreneur, and host of the popular online seminar intensive Healing With The Masters where I interview the leading spiritual leaders in new thought and the human potential movement.
It is time my program graphically grew up and I am looking for a brand look and feel for the program and a logo. My audience are advanced students of spirituality that a looking to take command of their lives. This is not new age this is The Art of Life Mastery.
Conte para a gente quem é você e quem é seu público alvo
PRIMARY: WOMEN 35-70
SECONDARY: Their families
MEN (25%): Coming out of the spiritual closet
Brand Values. A brand’s values are at the core of its identify and translate into how it relates with all its constituencies. Essentially these represent what the brand stands for in the marketplace.
Authenticity: the brand is real, true and speaks with this quality
Accessibility: is accessible emotionally and technologically as a part of peoples lifestyles
Responsibility: takes its agreements and relationships with users seriously
Fun: provides an experience that empowers, teaches and connects through enjoyment
Innovation: committed to both spiritual innovations and technological innovations
Integrity: can be trusted to keep its word
Courage: reaches out, risks, explores, committed to evolution
Freedom: inspires people to be free of limitations
Empowerment: puts people in touch with their own power
Compassion: a place for understanding of the life journey
Community: understands the vitality and importance of and provides a gathering place
Responsiveness: listens and acts
Clarity: promotes true vision
Balance: moderation and balance, alignment with nature and personal nature
Fulfillment: committed to peoples true path
http://www.healingwiththemasters.com is the current site... I am looking for a logo and a banner with the logo incorporate as well as matching buttons that I can use on other sales pages. Possibly a background template.
As a photographer I have original photography that was used for the MasterWorks Healing banner that I am happy to provide.
Users/Audience will need to have an emotional bond with the brand. The look tone and feel should communicate the personality of the brand as outlined in the brand personifiers (below), but all should evoke the following:
Brand Personifiers. The personality attributes of the brand. How it acts and interacts with its constituencies. Empowering
Down to earth