Lisa Rout precisava de um novo design de logo e criou um concurso na 99designs.
Um vencedor foi selecionado entre 205 designs enviados por 22 designers freelancers.
FranchisingWorks
Based in the UK, FranchisingWorks is a social enterprise that operates a national programme aiming to stimulate new businesses and jobs in city areas using franchising.
Audiences:
1.
- Local public sector bodies with responsibilities for enterprise employment and regeneration
- Franchisors
- High Street Banks
2.
- The general public
- A diverse range of people: different backgrounds - social, ecomonic and age
- Those interested in self employment
It needs to show that it WORKS!
The design should represent
-joining together
-connectivity
It needs to include the words 'FranchisingWorks'
Tone:
Business-like but welcoming - 'Soft-corporate'
Accessible
Encouraging
Contemporary
Trustworthy
Credible
Authoritative
Colour Range:
Avoid neon brights
Not just black and white
It will be used:
- On the website (to be built)
- Letterhead
- Business cards
- Banners/leaflets
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