Como Jgorden81 começou a jornada do(a) design de logotipos
Como você é conhecido?
Heartland Family Benefits
Conte para a gente quem é você e quem é seu público alvo
We are independent insurance brokers who specialize in health insurance for families and individuals. We shop every major carrier to see who will offer the best rates and coverage, and then handle all of application/paperwork and customer service going forward for as long as they are insured. Most of them are self-employed/small business owners/independent contractors that do not have time to do the shopping/research themselves. And there is no cost to my clients, we are paid by the insurance companies. I also do life insurance, dental/vision and disability, but 85% or so of my biz is health insurance.
So my target audience is going to focus on your typical American middle to upper-middle class family. The majority of them will most likely be self-employed and/or small business owners. I work with clients all over the country, in approx 35 states, but I live in the Midwest and focus mostly on the Midwestern States and Mid-Atlantic states, which is the reason I chose "Heartland". On a lesser important note, I'll also want to attract other licensed agents that are looking to hang their hat and sell insurance with us.
Qual o segmento que sua empresa está mais relacionado?
Contabilidade e financeiro
Tipos de logotipo para explorar
Marca figurativa abstrata
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
YES!! The three main design types I like are ART DECO, I also like stuff that incorporates the whole "organic" movement. Something down to earth and natural looking, etc.. Lastly, and most importantly, Frank Lloyd Wright is my fav architect and I love his "Prairie Style" homes and there are specific stained glass designs he would make(i attached two examples) that are very colorful and modern but they simultaneously incorporate the look of wheat grains and have a very natural/organic look. CLEAN LINES!!!
So if we can somehow incorporate all 3 of these components into one logo, while still keeping a "clean" look and not too busy that would be ideal. If im asking too much from one design then I'd like to maybe see an example of EACH.
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