Lorem is Latin for “we”; can also mean “We are” and “Our”
Thoughts behind name are collaboration, working together, whole worth more than the parts, mutually beneficial, synergy, symbiotic, band of brothers, “we” vs. “I” and better “we” (inclusive) vs. “them” (exclusive), win-win philosophy etc…..
Design should be more “classic” and “sophisticated” vs. modern / pop art – want to show seriousness / solid / stable / trustworthy – create confidence in the people we deal with.
Logo or symbol could use “circle” since collaboration happens best around a circular table where everyone equal vs. a rectangle (with someone at the head). Colours, font etc. should be “serious” not “frivolous”.
We need design of Lorem Partners identity to enable creation of website (online presence), business cards, letterhead (i.e. design layout of documents that will be emailed to intermediaries), powerpoint templates, email signatures etc…