Como K_Lloyd começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
Momentum, Inc. develops and deploys custom web-based donation and communication platforms for nonprofits. Our platforms are designed to unite all essential stakeholders associated with a nonprofit around the end-beneficiary. We enable bi-directional communication between donors and the recipients of donors’ generosity through partner nonprofits. Momentum platforms operate under the assumption that donors enjoy the giving experience more when they are 1) giving together and 2) giving to a real and known beneficiary. To this end, our proprietary technology seeks to empower the donor as much as it empowers the nonprofit. Donors can create teams, recruit friends, search for specific projects in specific regions, and view lives impacted by their generosity. Nonprofits can create projects targeted to specific donor groups, upload photos and videos from on-site beneficiaries, and analyze donor demographics in real time.
We believe that becoming a movement starts with a single idea that must gain momentum through innovative use of technology and with the support of passionate leaders. We deliver solutions that are elegantly effective, intuitive, and innovative.
Tipos de logotipo para explorar
Marca figurativa simples
Marca figurativa abstrata
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
The logo should contain the name "Momentum"
The tagline "human impact" is optional, or feel free to suggest a tagline of your choosing that you derive from the above description.
Our target audience is twofold:
1) The "Next Gen Philanthropist" (21-35): The next gen philanthropist is looking for hip technology and causes that they can identify with. They are team minded and oriented. They are less conservative with their spending and are in search of deeper meaning and purpose, looking for value in immaterial things.
2) The nonprofit development officer or NPO executive (30-50): These are the decision makers at a nonprofit. They are constantly seeking new technology that will drive donor loyalty and cultivate new donors. They are tech-savvy enough to follow trends, but can't always get into the most complicated of technologies.
Elements/concepts to consider:
Getting over the peak
Connecting donors with recipients
We want the logo to be:
We do NOT want the logo to be:
Full of happy dancing people
The files we will require are:
Print file format - .ai (CMYK)
Web file format - layered .psd (RGB)
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