The name comes from "Net + tax" = netax. (Net meaning network(ing) and "after deductions". Tax meaning... well.... tax)
We want to give an image of a professional and very dynamic company, with affordable pricing.
We want a traditional, reliable and most of all trustworthly look. BUT, we want also our modern way of doing things to be seen, that we use modern tools and therefore are very time and cost effective. To make it even more challenging, the visual look should give easily approachable feeling.
The logo could contain some graphical elements and a text element: "netax". The text can be non-caps, caps or a mix. Colors can be freely used (but not too many!).
We would also like to be able to use the word "accounting" together with the logo in three languages, but the logo itself should not include the word, because we want to choose weather or not to use the word. In the final version we want three separate layers with the following words: Layer 1: Accounting, Layer 2: Tilitoimisto, Layer 3: Bokföring
Must have: Must be usable on a white background. (i.e. letters)
Should have: Should work well horizontally.
Nice to have: Could be nice if there were a graphical element that could be used separately as well (i.e. nike), but its not required.
Must not have: A picture/silhouette of an accountant.